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瑞幸咖啡否認所有指控:將採取適當行動為自身辯護



瑞幸咖啡(Nasdaq:LK)於今日發佈公告,否認渾水做空報告中的所有指控,計劃採取適當行動為自身辯護。隨後,瑞幸咖啡股價盤前轉漲。瑞幸咖啡堅決否認報告中的所有指控。瑞幸咖啡稱,該報告的論證方式存在缺陷,報告中包含的所謂證據無確鑿事實依據,且報告中的指控均基於毫無根據的推測和對事件的惡意解釋。

瑞幸咖啡否認所有指控:將採取適當行動為自身辯護 1

瑞幸咖啡表示,該報告還攻擊了瑞幸咖啡的管理團隊,股東和業務合作夥伴,此主張是虛假的、具誤導性或完全不相關。公司認為該報告存在對公司業務模式和運營環境的根本性誤解。瑞幸咖啡打算採取適當的措施來防禦這些惡意指控、以保護股東們的利益。

以下為報告內容:

Luckin Coffee Responds to Anonymous Report Containing Misleading and False Allegations

BEIJING, China, February 3, 2020 (GLOBE NEWSWIRE) — Luckin Coffee Inc. (“Luckin Coffee” or the “Company”) (NASDAQ: LK), a pioneer of a technology-driven new retail model to provide coffee and other products of high quality, high affordability, and high convenience to customers, today issued the following responses to misleading and false allegations contained in an anonymous report (the “Report”), which was made public on January 31, 2020 by a short seller who may benefit from this meritless Report.

2020年2月3日(GLOBE NEWSWIRE),中國北京——瑞幸咖啡有限公司(以下簡稱“瑞幸咖啡”或“ 公司”)(納斯達克股票代碼:LK),作為以技術為驅動的新零售先驅,致力於為消費者提供高品質、高性價比及高便利性的咖啡和其他產品。公司於今日對於在2020年1月31日公開的匿名報告(以下簡稱“報告”)中包含的誤導性和虛假指控做出回應。該報告由某一可能以此牟利的做空機構公開。

Luckin Coffee categorically denies all allegations in the Report. The methodology of the Report is flawed, the evidence is unsubstantiated, and the allegations are unsupported speculations and malicious interpretations of events. The Report also attacks members of Luckin Coffee’s management team, shareholders, and business partners and its claims are either false, misleading or entirely irrelevant. Furthermore, Luckin Coffee believes that the Report demonstrates a fundamental misunderstanding of the Company’s business model and operating environment. Luckin Coffee intends to take appropriate actions to defend itself against these malicious allegations and to protect the interests of its shareholders.

瑞幸咖啡堅決否認報告中的所有指控。該報告的論證方式存在缺陷,報告中包含的所謂證據無確鑿事實依據,且報告中的指控均基於毫無根據的推測和對事件的惡意解釋。此外,該報告還攻擊了瑞幸咖啡的管理團隊,股東和業務合作夥伴,此主張是虛假的、具誤導性或完全不相關。公司認為該報告存在對公司業務模式和運營環境的根本性誤解。瑞幸咖啡打算採取適當的措施來防禦這些惡意指控、以保護股東們的利益。

In particular, Luckin Coffee responded to the following misleading and false allegations raised in the Report in the following:

公司特別對以下幾項具誤導性的失實指控做出回應:

• The Report alleged the number of items per store per day was inflated in 2019 3Q and 4Q. There are material inconsistencies between the unsubstantiated data presented in the Report and the actual data from the Company’s own system. Every single order that customers placed with Luckin Coffee is online and automatically recorded in its system, and payments for orders went through third-party payment service providers. Therefore, all the Company’s key operating data, including the number of items per store per day, items per order and effective selling price, are tracked in real time and can be verified. Luckin Coffee has a robust internal control system over data management to ensure the data integrity and consistency within its system as well as that of its third party partners.

• 報告稱,2019年第三季度和第四季度店均日銷售商品數被虛增。報告中展示的數據與公司自身系統裡的數據之間存在重大不一致。客戶在瑞幸咖啡的每筆訂單都是通過線上下單的,並會被自動記錄在公司係統中,訂單付款程序通過第三方支付服務提供商完成。因此,公司的所有關鍵運營數據均被實時追踪,包括店均日銷售商品數、單均商品數和有效銷售價格,且可被驗證。公司在數據管理方面擁有強大的內控系統,以確保自身系統及第三方合作夥伴系統中數據的完整性和一致性。

• The Report alleged items per order had declined from 2019 2Q to 2019 4Q and the effective selling price was inflated in 2019 3Q. The sources and authenticity of the alleged customer order receipts in the Report are unsubstantiated and the underlying methodology in the Report is ungrounded . Luckin Coffee’s items per order during the period is substantially higher than the data alleged in the Report. In addition, Luckin Coffee stands by its reported effective selling price, which is true, accurate, and can be verified by Luckin Coffee’s internal system.

• 報告稱,單均商品數從2019年第二季度到2019年第四季度持續下降,有效銷售價格在2019年第三季度被虛增。報告中所謂的客戶訂單收據的來源和真實性無據可依,且其報告中的基礎統計方法毫無根據。報告所引用期間內,公司實際單均商品數量大大高於該報告所稱數據。此外,公司堅持我們所披露的有效銷售價格,是真實、準確的,並且是可以通過公司內部系統進行驗證。

• The Report alleged Luckin Coffee overstated advertising expenses and may recycle overstated advertising expenses to inflate revenue in 2019 3Q. The allegation is based on flawed assumptions, and inaccurate and misleading analysis of the Company’s advertising expenses. Luckin Coffee performs a detailed review and cross check of its sales and marketing expenses with underlying evidence and confirms the Company’s reported advertising expenses are true and accurate.

• 報告稱,瑞幸咖啡誇大了廣告費用,並將此部分用於增加2019年第三季度的收入。這項指控完全基於錯誤的假設、以及對公司廣告費用的不正確和誤導性分析。公司對銷售和市場營銷費用進行了詳細的審查並用底層數據進行了交叉核對,確認公司披露的廣告費用是真實和準確的。

• The Report alleged net revenues from other products were inflated in 2019 3Q. The Report’s reference to value-added tax (“VAT”) in calculating net revenues from other products represents a clear misunderstanding of the applicable VAT rates for the Company’s non-freshly brewed products and the Report reached an ungrounded allegation based on such flawed and unsupported assumption. All the Company’s orders are tracked in real time and the Company has rigorous internal controls over revenue recognition and reconciliation. Luckin Coffee is in strict compliance with these rigorous controls and is committed to ensure the integrity of its financial reporting.

• 報告稱,2019年第三季度其他產品淨收入被誇大。該報告在計算來自其他產品淨收入時參考了增值稅(“VAT”),這明顯存在對公司非現制產品適用增值稅稅率的誤解,進而基於這一錯誤和毫無根據的假設而提出了不實指控。公司的所有訂單都可以實時跟踪,並且公司對收入確認和賬目核對有嚴格的內部控制。瑞幸咖啡嚴格遵守這些嚴格的控制,並致力於確保其財務報告的完整真實性。

As a data-driven company, Luckin Coffee is committed to providing full and accurate disclosure to investors and to rebutting any false claims that attempt to undermine confidence in Luckin Coffee’s business, management and results of operations.

作為一家數據驅動的公司,瑞幸咖啡致力於向投資者提供全面、準確的信息披露,並駁斥任何試圖破壞瑞幸咖啡業務、管理和運營結果的虛假指控。

Luckin Coffee firmly stands by its business model and is confident in benefiting from the strong growth of China’s coffee market in the future. Luckin Coffee’s pioneering business model has enabled the Company to become the leading and fastest growing player driving coffee consumption in China. Supported by its disruptive new retail model, diversified product portfolio and strong financial position, Luckin Coffee will continue to grow its business, provide a superior customer proposition and deliver sustainable value for its shareholders over the long-term.

瑞幸咖啡堅定地堅持其商業模式,並有信心在未來繼續受益於中國咖啡市場的強勁增長。公司先驅性的商業模式使我們成為推動中國咖啡消費的領先的且增長最快的公司。憑藉我們顛覆性的新零售模式、多元化的產品組合和強大的財務狀況,瑞幸咖啡將繼續拓展夯實業務,為客戶提供卓越的價值主張,並長期為股東提供可持續的價值。

Safe Harbor Statement

This announcement contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are made under the “safe harbor” provisions of the US Private Securities Litigation Reform Act of 1995. These statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “potential,” “continue,” “ongoing ,” “targets,” “guidance” and similar statements. The Company may also make written or oral forward-looking statements in its periodic reports to the US Securities and Exchange Commission (the “SEC”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its Officers, directors or employees to third parties. Any statements that are not historical facts, including statements about the Company’s beliefs and expectat ions, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s growth strategies; its future business development, results of operations and financial condition; its ability to understand buyer needs and provide products and services to attract and retain buyers; its ability to maintain and enhance the recognition and reputation of its brand; its ability to rely on merchants and third-party logistics service providers to provide delivery services to buyers; its ability to maintain and improve quality control policies and measures; its ability to establish and maintain relationships with merchants; trends and competition in China’s e-commerce market; changes in its revenues and certain cost or expense items; the expected growth of China’s e-commerce market; PR C governmental policies and regulations relating to the Company’s industry, and general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

About Luckin Coffee Inc.

Luckin Coffee Inc. (NASDAQ: LK) has pioneered a technology-driven retail network to provide coffee and other products of high quality, high affordability, and high convenience to customers. Empowered by big data analytics, AI, and proprietary technologies, the Company pursues its mission to be part of everyone’s everyday life, starting with coffee. The Company was founded in 2017 and is based in China. For more information, please visit investor.luckincoffee.com.

Investor and Media Contacts

Investor Relations:

Luckin Coffee Inc. IR

Email: [email protected]

Bill Zima / Fitzhugh Taylor

ICR, Inc.

Phone: 646 880 9039

Media Relations:

Luckin Coffee Inc. PR

Email: [email protected]

Ed Trissel / Jack Kelleher

Joele Frank, Wilkinson Brimmer Katcher

Phone: 212 355 4449